{"id":70578,"date":"2022-05-10T04:16:00","date_gmt":"2022-05-10T02:16:00","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/how-to-capture-leads-at-a-trade-show\/"},"modified":"2024-07-29T13:21:26","modified_gmt":"2024-07-29T11:21:26","slug":"how-to-capture-leads-at-a-trade-show","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-capture-leads-at-a-trade-show\/","title":{"rendered":"How to Capture Leads at a Trade Show"},"content":{"rendered":"\n

The data confirms what we all know: trade shows<\/strong> are uniquely convenient for boosting and accelerating the purchase process because <\/b>they bring together people with the capacity to decide to make a purchase. <\/p>\n\n\n\n

However, in this context of high competition, it is important to establish a connection with visitors <\/b>who approach your sales stand so you can communicate with them once the fair is over. That\u2019s why obtaining a visitor\u2019s data \u2013 in other words, capturing the lead \u2013 is so important.<\/p>\n\n\n\n

Dropping off a business card, or perhaps by filling in a paper form in order to take part in a giveaway are, or should be, a thing of the past. After all, if marketing actions are increasingly moving into the digital realm, shouldn’t lead capturing at trade shows follow suit? <\/p>\n\n\n\n

\n

Learn more about the Easypromos solutions for brand promotion in trade shows<\/a>.<\/p>\n<\/blockquote>\n\n\n\n

Easypromos not only has the right tools to help you turn visitors to your stand into qualified leads, but also to draw visitors to your stand even before the trade show starts! This is exactly what Fisiomarket did by embedding a digital prize wheel on their website. Visitors to the website got a chance to spin the wheel and win a prize that could then be collected at the brand’s stand in an upcoming trade show. <\/p>\n\n\n\n

\"Fisiomarket<\/figure>\n\n\n\n

The idea is to create a participation dynamic that\u2019s straightforward and appealing, <\/b>offering a prize that will capture the attention of visitors and motivate them to leave their contact information via a digital form. The most common and simple dynamic is an\u00a0Entry Form Giveaway<\/a>\u00a0displayed via a microsite. Visitors can then participate using their own mobile number; all they have to do is scan the QR code displayed on the posters or display screens at the stand.<\/p>\n\n\n\n

To give you some inspiration, here are some actions available to you:<\/p>\n\n\n\n