<\/p>\n\n\n\n
Why are customized Slide & Match combination games a good idea?<\/h2>\n\n\n\n
Easypromos\u2019 Slide & Match<\/strong> game has the same entertaining and engaging match-three combination mechanics as Candy Crush. The game consists of doing 3-way combinations of similar elements to score as many points as possible in a given amount of time<\/strong>.<\/p>\n\n\n\n <\/p>\n\n\n <\/p>\n\n\n\n The possibility of raffling prizes among the participants or awarding them to the highest-ranked players makes the game even more attractive. Additionally, it fosters competitiveness among users.<\/p>\n\n\n\n <\/p>\n\n\n <\/p>\n\n\n\n With this in mind, here are some examples to help you create a customized match-three puzzle game<\/a>. We are sure it will be a useful tool to achieve your marketing objectives: engagement, lead generation, brand awareness, product promotion\u2026<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n A slide & Match game is a fun way to showcase your product range. All you have to do is choose the products you want to display and use their images to configure the board game. You can use this feature to introduce new products or promote specific ones.<\/p>\n\n\n\n In this example, the Spanish frozen food brand Fripozo set up a Slide & Match game featuring their products. The brand carried out a prize draw among all the users that played the game.<\/p>\n\n\n\n <\/p>\n\n\n Take advantage of the time that users will spend playing the game to expose them to your brand image. Use your brand\u2019s logo or products as part of the game\u2019s elements to stay top-of-mind among players<\/strong>.<\/p>\n\n\n\n Here\u2019s an example of what online course provider Logali did for their Valentine’s campaign. They configured a themed playing board where one of the elements was the company\u2019s logo<\/strong>. The combinations made with that element scored higher than the rest. <\/p>\n\n\n\n <\/p>\n\n\n <\/p>\n\n\n\n Another option is to configure the game with images connected to the brand. In this game, set up by the liquor company Clase Azul, the company used icons that represented the company\u2019s values<\/strong>: honesty, teamwork, quality, attitude, and responsibility. This not only entertains the user but also builds on the company\u2019s image. <\/p>\n\n\n\n <\/p>\n\n\n <\/p>\n\n\n\n Here’s another example of a Slide & Match game that generated brand awareness and recall for Cussons Baby. To celebrate 500,000 Facebook fans, the baby product brand launched an interactive game in which they added cupcakes and cupcakes with their logo for better brand recognition.<\/p>\n\n\n\n <\/p>\n\n\n Holidays are a good starting point to organize promotional actions. Festivities such as the Chinese New Year or Christmas bring about a good opportunity to connect with your audience and generate engagement<\/strong>. Needless to say, gamification fits right into this formula. <\/p>\n\n\n\n Take a look at this example of a board game set up to celebrate the Chinese New Year with related icons. Or the Christmas-based one by Turespa\u00f1a. In both cases, players who scored highest in the ranking entered a final prize draw<\/strong>. <\/p>\n\n\n\n <\/p>\n\n\n <\/p>\n\n\n Every business’ main goal is to increase sales and earn profits. However, direct sales techniques have been losing ground to content marketing<\/strong> in recent times. Hence, gamification strategies are becoming an effective and fun way to increase sales and reward users<\/strong>. <\/p>\n\n\n\n In this example, marketing and advertising agency Wilson created a discount-based game for Black Friday. <\/p>\n\n\n\n <\/p>\n\n\n <\/p>\n\n\n\n Another effective example comes from Creality, a 3D printer producer; the tech brand launched a Back to School promotion in which they generated leads while distributing discount codes for their printers. Users registered in the game for a chance to win free printers and download attractive coupons for their purchases. <\/p>\n\n\n\n <\/p>\n\n\n <\/p>\n\n\n\n A Slide & Match promotion can be appealing simply because it\u2019s a fun game to play. As much as the board game is fully customizable, that doesn\u2019t mean it is essential to customize it. The game board can be configured with simple forms and colors and it will still be fun to play. What\u2019s important is that users have to register to play. This in turn allows gathering data to nurture your database and provides valuable segmentation information. <\/p>\n\n\n\n Easypromos\u2019 ready-made templates to set up a Slide & Match game are configured with these geometric forms and colors by default.<\/p>\n\n\n\n <\/p>\n\n\n <\/p>\n\n\n\n We hope you find these examples useful when setting up your Slide & Match promotion. If you have any question or doubt, contact our customer support team via live chat<\/a>, we will be happy to help!<\/p>\n\n\n\n![\"customized](\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Xmas-Slide-Match-1024x671.webp\")
<\/a><\/figure><\/div>\n\n\n![\"customized](\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Ranking.webp\")
<\/a><\/figure><\/div>\n\n\n5 examples of customized match-three puzzle games<\/h2>\n\n\n\n
Display your products with a Slide & Match game<\/h3>\n\n\n\n
![\"customized](\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/fripozo.webp\")
<\/a><\/figure><\/div>\n\n![\"customized](\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/fripozo2.webp\")
<\/a><\/figure><\/div>\n\n\n
<\/p>\n\n\n\nUse your corporate image in the game to increase brand awareness<\/h3>\n\n\n\n
![\"\"](\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/logali.webp\")
<\/a><\/figure><\/div>\n\n\n![\"\"](\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/licores-clase-azul.webp\")
<\/a><\/figure><\/div>\n\n\n![\"Slide](\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/slide-match-example-cussons-baby-1-1024x749.webp\")
<\/a><\/figure><\/div>\n\n\n
<\/p>\n\n\n\nHoliday themed Slide & Match to generate engagement<\/h3>\n\n\n\n
![\"customized](\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Chinese-New-Year.webp\")
<\/a><\/figure><\/div>\n\n\n![\"\"](\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/turespana.webp\")
<\/a><\/figure><\/div>\n\n\n
<\/p>\n\n\n\nDistribute discounts and increase sales with customized combination games<\/h3>\n\n\n\n
![\"\"](\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/agencia-wilson.webp\")
<\/a><\/figure><\/div>\n\n\n![\"back](\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/back-to-school-slide-and-match-1.webp\")
<\/a><\/figure><\/div>\n\n\nUse customized combination games to capture leads\u00a0<\/h3>\n\n\n\n
![\"\"](\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/easypromos.webp\")
<\/a><\/figure><\/div>\n\n\n![\"\"](\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/footer-request-a-demo-b-1024x209.jpg\")
<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"The digital revolution that the world is going through requires brands to constantly adapt and adopt innovative marketing strategies to remain relevant. The emergence of social media and the way audiences use and interact with them is also in constant evolution. In line with this reality, gamification has become a prominent strategy within the digital marketing world, becoming the centerpiece of many campaigns. Secure your place ahead of the curve with these Slide & Match gamification ideas!\n","protected":false},"author":38,"featured_media":75241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[4768,7067],"tags":[],"yoast_head":"\n