{"id":69485,"date":"2021-11-11T12:48:00","date_gmt":"2021-11-11T13:48:00","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/collaborative-instagram-giveaway-collabs\/"},"modified":"2024-05-30T11:14:55","modified_gmt":"2024-05-30T09:14:55","slug":"collaborative-instagram-giveaway-collabs","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/collaborative-instagram-giveaway-collabs\/","title":{"rendered":"How to Run a Giveaway Collaboration"},"content":{"rendered":"\n<p>Thinking of running a <strong>Collab Giveaway<\/strong>? Instagram Collabs is a feature that allows you to <b>boost posts in the network, as well as to create transparent and easy partnerships between brands<\/b>.<\/p>\n\n\n\n<p>It has always been a marketing strategy to <b>use well-known influencers or kindred brands to reach and influence a specific audience<\/b> in their decision-making. These actions generate trust and help promote the brand\u2019s values through collaboration.<\/p>\n\n\n\n<p>Let\u2019s take a look at how Collabs works and how your brand can benefit from launching <strong>giveaway collaboration<\/strong><b>s<\/b> using this tool.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 id=\"how-to-do-a-collab-giveaway-post\" class=\"wp-block-heading\">How to do a Collab Giveaway post<\/h2>\n\n\n\n<p>To do a <strong>Collab Giveaway<\/strong> post, the brand has to follow the steps of a usual post. Once the image and text are ready, <b>the option to tag someone in the post is next<\/b>. There are two buttons in this section: \u201cAdd Tag\u201d and \u201cInvite a Collaborator\u201d. Select the second option and a search window will come up to look for the profile that you want to collaborate with.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/banner1.webp\" alt=\"Collabs Instagram giveaway step 1\" class=\"wp-image-30913\"\/><\/a><\/figure><\/div>\n\n\n<p>Once the post has been published, a notification for the user or brand will come up, as well as several notifications in the collaborator\u2019s account.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/banner2.webp\" alt=\"Collabs Instagram giveaway step 2\" class=\"wp-image-30914\"\/><\/a><\/figure><\/div>\n\n\n<p><b>Once the collaborator accepts the invitation<\/b>, the post will appear in its profile. The name and image of both the organizer and the collaborator will appear in both posts.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/banner3.webp\" alt=\"Collabs Instagram giveaway step 3\n\" class=\"wp-image-30915\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>*Note: When the organizer deletes the post, it will also be eliminated from the collaborator\u2019s profile.<\/p>\n<\/blockquote>\n\n\n\n<p>Now that you know how Collabs work, how about we go into how to organize a collaborative giveaway with Instagram Collabs? Let &#8216;s get to it!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 id=\"how-to-run-a-collaborative-giveaway-with-instagram-collabs\" class=\"wp-block-heading\">How to run a collaborative giveaway with Instagram Collabs<\/h2>\n\n\n\n<p>Say your brand or business is collaborating with another brand or an influencer. So, you have decided to organize a giveaway to promote the collaboration and capture users\u2019 attention. How to do it? Don\u2019t worry! Easypromos has the solution and it\u2019s easier than it seems.<\/p>\n\n\n\n<p>You simply have to use the Instagram Giveaway tool and, once the organizer\u2019s account has been linked to Easypromos, select the original post from the organizer in order to carry out the comments\u2019 draw.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Screenshot-2021-11-11-at-16.33.23.webp\" alt=\"Easypromos control panel\" class=\"wp-image-30918\" width=\"651\" height=\"327\"\/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>By selecting the post, the tool will collect the comments for both posts, the organizer\u2019s and the collaborator\u2019s. It &#8216;s that simple!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Note: Instagram or Facebook Ads can only be run from the organizer\u2019s post. A collaborator cannot run paid advertising from a shared post. In turn, when running the giveaway, Easypromos\u2019 tool allows the collection of the comments from the organizer\u2019s sponsored posts.<\/p>\n<\/blockquote>\n\n\n\n<h2 id=\"example-of-a-collab-giveaway\" class=\"wp-block-heading\">Example of a collab giveaway<\/h2>\n\n\n\n<p>Take a look at this example of a collaborative giveaway between two Instagram accounts. The ready-made food brand Scott &amp; Jon&#8217;s partnered with Primal Kitchen, a condiments and spices brand, to hold a collaborative giveaway of a skillet. Using the Collabs system, both accounts posted the giveaway simultaneously, and users who commented on either post entered the giveaway.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/ejemplo-sorteo-collabs.webp\" alt=\"collaborative giveaway\" class=\"wp-image-92642\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/ejemplo-sorteo-collabs.webp 800w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/ejemplo-sorteo-collabs-300x169.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/ejemplo-sorteo-collabs-768x432.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/ejemplo-sorteo-collabs-390x219.webp 390w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 id=\"what-if-the-collaborator-has-already-posted-a-giveaway\" class=\"wp-block-heading\">What if the collaborator has already posted a giveaway?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.easypromosapp.com\/blog\/en\/influencer-giveaway-instagram\/\">Easypromos\u2019 inter-account collaboration system<\/a> is still active and it can be very useful when the collaborator publishes posts commenting on a giveaway organized by two or more accounts. This would not be an Instagram Collabs post. However, it is possible to run a giveaway based on comments from several posts using Easypromos\u2019 <a href=\"https:\/\/www.easypromosapp.com\/multi-network-giveaway\/\">Multi-Network Giveaway<\/a> tool. Here&#8217;s an example from Stranahan&#8217;s, a Colorado-based brand that teamed up with another Colorado company to together celebrate Colorado Day. Both brands posted the giveaway image on their Instagram accounts, therefore, the organizers used the Multi-Network Giveaway app to choose a lucky winner. <\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/collaborative-instagram-giveaway-1-1024x754.webp\" alt=\"\" class=\"wp-image-35308\"\/><\/a><\/figure><\/div>\n\n\n<p>Do you need help creating an Instagram Giveaway using Collabs? Contact us via <a href=\"https:\/\/www.easypromosapp.com\/live-chat\/\">live chat<\/a>. Our customer support team will be happy to help. <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Instagram Collabs is an Instagram feature that allows sharing co-authored feed or reel posts in two different accounts. In this article, we will explain how to run a collab giveaway.\n","protected":false},"author":18,"featured_media":92624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[7060],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Run a Giveaway Collaboration<\/title>\n<meta name=\"description\" content=\"A Collab giveaway on Instagram allows sharing co-authored posts in two different accounts. Learn how to run a Collab Giveaway!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.easypromosapp.com\/blog\/en\/collaborative-instagram-giveaway-collabs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Run a Giveaway Collaboration\" \/>\n<meta property=\"og:description\" content=\"A Collab giveaway on Instagram allows sharing co-authored posts in two different accounts. Learn how to run a Collab Giveaway!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.easypromosapp.com\/blog\/en\/collaborative-instagram-giveaway-collabs\/\" \/>\n<meta property=\"og:site_name\" content=\"Informaci\u00f3n sobre marketing digital - promociones, concursos, sorteos y juegos\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-11T13:48:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-30T09:14:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/xxss-how-to-run-a-giveaway-collaboration.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marta Roura\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marta Roura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/collaborative-instagram-giveaway-collabs\/\",\"url\":\"https:\/\/www.easypromosapp.com\/blog\/en\/collaborative-instagram-giveaway-collabs\/\",\"name\":\"How to Run a Giveaway Collaboration\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/collaborative-instagram-giveaway-collabs\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/collaborative-instagram-giveaway-collabs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header-como-hacer-un-sorteo-en-instagram-con-varias-cuentas.webp\",\"datePublished\":\"2021-11-11T13:48:00+00:00\",\"dateModified\":\"2024-05-30T09:14:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/0f7c975a32f969ec32760463517e1e33\"},\"description\":\"A Collab giveaway on Instagram allows sharing co-authored posts in two different accounts. 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