{"id":68732,"date":"2021-07-23T03:11:00","date_gmt":"2021-07-23T01:11:00","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/real-examples-of-brand-recognition-campaigns\/"},"modified":"2024-09-16T12:26:03","modified_gmt":"2024-09-16T10:26:03","slug":"real-examples-of-brand-recognition-campaigns","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/real-examples-of-brand-recognition-campaigns\/","title":{"rendered":"Real Examples of Brand Recognition Campaigns"},"content":{"rendered":"\n<p>Let\u2019s start by stating the obvious: the final goal of all brands is to be <strong>profitable<\/strong>. And in order to make a profit, you must <strong>attract and retain customers<\/strong>. And obviously, that\u2019s not possible if your brand is not visible and your audience not aware of our existence. This is why <a href=\"https:\/\/www.easypromosapp.com\/blog\/en\/brand-recognition-and-online-promotions\">brand recognition<\/a> and awareness are so important.<\/p>\n\n\n\n<p>The saying <em>out of sight, out of mind<\/em> couldn\u2019t be more relevant when it comes to staying top of mind with customers. Want to attract clients? You need to be visible!&nbsp;<\/p>\n\n\n\n<p>In this blog post, we take a look at how to stay noticeable and relevant thanks to online promotions and games &#8211; and therefore how to improve brand recognition when your competitors are more active than ever!<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 id=\"work-on-brand-recognition-with-mini-games-and-expose-your-logo\" class=\"wp-block-heading\">Work on brand recognition with mini-games and expose your logo<\/h2>\n\n\n\n<p>So what is brand recognition? It&#8217;s whenever your audience can identify your brand from visual or audio cues. To be able to do so, you need to deliver enough of these clues. One of the best ways to expose your existing and potential customers to your brand is to organize a <a href=\"https:\/\/www.easypromosapp.com\/game-applications\/\">branded game<\/a>, full of corporate colors and logos.&nbsp;<\/p>\n\n\n\n<p>Take a look at this successful campaign launched by Andrew\u2019s Airport Parking; you can see how gamification can better position your brand thanks to <strong>brand livery elements<\/strong>. The airport parking business organized a <a href=\"https:\/\/www.easypromosapp.com\/memory-game\">Memory game<\/a> to raffle a $100 parking voucher among all registered participants.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/memory-game-andrews-airport-parking-1.png\" alt=\"brand recognition example: andrew's airport parking\" class=\"wp-image-24494\" width=\"485\" height=\"541\"\/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Apart from seeing the organizer\u2019s logo on the back of the cards, the users also saw it on the welcome and thank you page of the game, as well as on the registration form.<\/p>\n\n\n\n<p>Wondering how to make sure you make the most out of a gamified promotion? Give your audience more than one opportunity to participate in your game in order to improve their score and therefore their ranking place. We guarantee it\u2019ll work &#8211; online audiences love <strong>rivalry<\/strong>! The more they play, the more time they will spend looking at your brand colors and logo!&nbsp;<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 id=\"launch-photo-contests-with-branded-frames-and-stickers\" class=\"wp-block-heading\">Launch photo contests with branded frames and stickers&nbsp;<\/h2>\n\n\n\n<p>We\u2019ve already mentioned that brand recognition comes from <strong>brand visibility<\/strong>. Various contests (for example photo or video competition) are a popular form of digital promotions. They\u2019re a fantastic solution for brands that are already well-positioned in the market, especially if you\u2019re asking participants to share pictures of your products that they purchase. However, there\u2019s also a fun tactic for anyone looking to improve brand recognition and stand out from the crowd.&nbsp;<\/p>\n\n\n\n<p>Take a look at this following <a href=\"https:\/\/www.easypromosapp.com\/photofun-tool\">PhotoFun contest<\/a>, in which users decorated their selfies with branded frames and stickers. <\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/photo-fun-for-brand-recognition.jpg\" alt=\"photofun for brand recognition\" class=\"wp-image-28118\" width=\"743\" height=\"334\"\/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Barons Quay, a British shopping center, looked to engage their audience and increase brand visibility and awareness. They launched an online photo contest for users that wanted to decorate their selfies with festive stickers and frames that came with the organizer\u2019s logo. Each time a participant shared their postcard with their friends or on social media, new users were exposed to Barons Quay, making them aware of the brand and more likely to recognize it in the future.&nbsp;<\/p>\n\n\n\n<p>Additionally, the brand obtained great <strong>user-generated content<\/strong> for their social media channels; and that\u2019s a perk for anyone looking to boost <strong>customer loyalty and trust<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/barons-quay-twitter.jpg\" alt=\"twitter barons quay sharing user-generated content\" class=\"wp-image-28119\"\/><\/a><\/figure><\/div>\n\n\n<p><br><\/p>\n\n\n\n<h2 id=\"launch-brand-recognition-campaigns-and-win-customer-loyalty\" class=\"wp-block-heading\">Launch brand recognition campaigns and win customer loyalty<\/h2>\n\n\n\n<p>Whenever users participate in a giveaway they automatically become more aware of the brand behind it. It\u2019s even likely that they\u2019ll come back to find out who won or to see if the brand is running other promotions. Take advantage of all the benefits that come with digital promotions and organize an <a href=\"https:\/\/www.easypromosapp.com\/sweepstakes\/\">Entry Form Giveaway<\/a> for your audience, just the way Fairfield Forum did. Apart from completing a variety of different marketing objectives, you will also make sure that your audience will be more likely to identify your company over others.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/fathers-day-entry-form-giveaway.jpg\" alt=\"father's day entry form giveaway for brand recognition\" class=\"wp-image-28120\" width=\"539\" height=\"399\"\/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>The commercial center ran a Father\u2019s Day giveaway for all customers that spent the minimum amount at the participating stores. Apart from boosting brand recognition, Fairfield Forum also <strong>drove customers<\/strong> to their premises and <strong>boosted sales<\/strong>.&nbsp;<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 id=\"promote-your-brand-with-a-quiz-to-collect-leads-and-reinforce-exposure\" class=\"wp-block-heading\">Promote your brand with a quiz to collect leads and reinforce exposure<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.easypromosapp.com\/quizzes-applications\">Quizzes<\/a> are popular with all types of customers because they\u2019re fun for all age groups! It doesn\u2019t matter if you launch a quiz that will help your audience determine which movie character they most resemble or if you check your customers\u2019 knowledge about your products and brand; quizzes engage and entertain!&nbsp;<\/p>\n\n\n\n<p>Launching Personality Quizzes is a great way of standing out from the crowd and converting followers into leads. Especially if you throw in some nice incentives!<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/brand-recognition-quiz.png\" alt=\"example of a personality quiz\" class=\"wp-image-28121\" width=\"488\" height=\"420\"\/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Here\u2019s an example of a Personality Quiz organized for Valentine\u2019s Day. Users answered a series of questions about their preferences and based on their responses, the application displayed <strong>personalized final messages<\/strong>. Additionally, each participant entered a draw for a chance to win the prize that most suited their personality (based on their answers, of course!). Providing fun experiences is one of the most successful ways of working and maintaining brand recognition online!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>We hope these examples of brand recognition campaigns helped you understand how online campaigns can increase brand awareness online. Don\u2019t worry if you still have some questions &#8211; our <a href=\"https:\/\/www.easypromosapp.com\/live-chat\/\">customer support team<\/a> is here to help!<\/p>\n","protected":false},"excerpt":{"rendered":"You need your customers to be able to think of your brand whenever they face new purchase decisions. Digital promotions can help your existing and potential clients recall your brand when making these choices. Take a look at how to use online campaigns to your advantage and improve brand awareness and brand recognition in no time.\n","protected":false},"author":31,"featured_media":75272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[7076,7057],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Real Examples of Brand Recognition Campaigns | Easypromos<\/title>\n<meta name=\"description\" content=\"See real examples of brand recognition campaigns and learn how to use digital promotions to stay top of mind with customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.easypromosapp.com\/blog\/en\/real-examples-of-brand-recognition-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Examples of Brand Recognition Campaigns | Easypromos\" \/>\n<meta property=\"og:description\" content=\"See real examples of brand recognition campaigns and learn how to use digital promotions to stay top of mind with customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.easypromosapp.com\/blog\/en\/real-examples-of-brand-recognition-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Informaci\u00f3n sobre marketing digital - promociones, concursos, sorteos y juegos\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-23T01:11:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-16T10:26:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/xxss-como-promocionar-un-sorteo-reels.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kamila Palka\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kamila Palka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/real-examples-of-brand-recognition-campaigns\/\",\"url\":\"https:\/\/www.easypromosapp.com\/blog\/en\/real-examples-of-brand-recognition-campaigns\/\",\"name\":\"Real Examples of Brand Recognition Campaigns | Easypromos\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/real-examples-of-brand-recognition-campaigns\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/real-examples-of-brand-recognition-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/600x400-examples-of-succesful-brand-recognition-promotions.webp\",\"datePublished\":\"2021-07-23T01:11:00+00:00\",\"dateModified\":\"2024-09-16T10:26:03+00:00\",\"author\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/4c97b877c3f8a2ff06044fb0607a752a\"},\"description\":\"See real examples of brand recognition campaigns and learn how to use digital promotions to stay top of mind with customers.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.easypromosapp.com\/blog\/en\/real-examples-of-brand-recognition-campaigns\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/real-examples-of-brand-recognition-campaigns\/#primaryimage\",\"url\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/600x400-examples-of-succesful-brand-recognition-promotions.webp\",\"contentUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/600x400-examples-of-succesful-brand-recognition-promotions.webp\",\"width\":600,\"height\":400,\"caption\":\"brand recognition campaigns\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#website\",\"url\":\"https:\/\/www.easypromosapp.com\/blog\/en\/\",\"name\":\"Informaci\u00f3n sobre marketing digital - promociones, concursos, sorteos y juegos\",\"description\":\"Blog de Easypromos, toda la informaci\u00f3n sobre herramientas de marketing digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.easypromosapp.com\/blog\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/4c97b877c3f8a2ff06044fb0607a752a\",\"name\":\"Kamila Palka\",\"description\":\"Forma parte del equipo de marketing de Easypromos y tiene una doble titulaci\u00f3n en Medios Digitales y Marketing. Kamila est\u00e1 a cargo de la creaci\u00f3n de contenido en ingl\u00e9s para redes sociales de Easypromos, publicaciones en el Blog, demos de productos y casos de \u00e9xito en ingl\u00e9s. Si no est\u00e1 trabajando en la creaci\u00f3n de contenido en Easypromos la encontrar\u00e1s ejercit\u00e1ndose, haciendo paracaidismo o viendo una nueva serie con su gato adoptado.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Real Examples of Brand Recognition Campaigns | Easypromos","description":"See real examples of brand recognition campaigns and learn how to use digital promotions to stay top of mind with customers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.easypromosapp.com\/blog\/en\/real-examples-of-brand-recognition-campaigns\/","og_locale":"en_US","og_type":"article","og_title":"Real Examples of Brand Recognition Campaigns | Easypromos","og_description":"See real examples of brand recognition campaigns and learn how to use digital promotions to stay top of mind with customers.","og_url":"https:\/\/www.easypromosapp.com\/blog\/en\/real-examples-of-brand-recognition-campaigns\/","og_site_name":"Informaci\u00f3n sobre marketing digital - promociones, concursos, sorteos y juegos","article_published_time":"2021-07-23T01:11:00+00:00","article_modified_time":"2024-09-16T10:26:03+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/xxss-como-promocionar-un-sorteo-reels.png","type":"image\/png"}],"author":"Kamila Palka","twitter_misc":{"Written by":"Kamila Palka","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/real-examples-of-brand-recognition-campaigns\/","url":"https:\/\/www.easypromosapp.com\/blog\/en\/real-examples-of-brand-recognition-campaigns\/","name":"Real Examples of Brand Recognition Campaigns | Easypromos","isPartOf":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/real-examples-of-brand-recognition-campaigns\/#primaryimage"},"image":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/real-examples-of-brand-recognition-campaigns\/#primaryimage"},"thumbnailUrl":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/600x400-examples-of-succesful-brand-recognition-promotions.webp","datePublished":"2021-07-23T01:11:00+00:00","dateModified":"2024-09-16T10:26:03+00:00","author":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/4c97b877c3f8a2ff06044fb0607a752a"},"description":"See real examples of brand recognition campaigns and learn how to use digital promotions to stay top of mind with customers.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.easypromosapp.com\/blog\/en\/real-examples-of-brand-recognition-campaigns\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/real-examples-of-brand-recognition-campaigns\/#primaryimage","url":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/600x400-examples-of-succesful-brand-recognition-promotions.webp","contentUrl":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/600x400-examples-of-succesful-brand-recognition-promotions.webp","width":600,"height":400,"caption":"brand recognition campaigns"},{"@type":"WebSite","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#website","url":"https:\/\/www.easypromosapp.com\/blog\/en\/","name":"Informaci\u00f3n sobre marketing digital - promociones, concursos, sorteos y juegos","description":"Blog de Easypromos, toda la informaci\u00f3n sobre herramientas de marketing digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.easypromosapp.com\/blog\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/4c97b877c3f8a2ff06044fb0607a752a","name":"Kamila Palka","description":"Forma parte del equipo de marketing de Easypromos y tiene una doble titulaci\u00f3n en Medios Digitales y Marketing. Kamila est\u00e1 a cargo de la creaci\u00f3n de contenido en ingl\u00e9s para redes sociales de Easypromos, publicaciones en el Blog, demos de productos y casos de \u00e9xito en ingl\u00e9s. Si no est\u00e1 trabajando en la creaci\u00f3n de contenido en Easypromos la encontrar\u00e1s ejercit\u00e1ndose, haciendo paracaidismo o viendo una nueva serie con su gato adoptado."}]}},"_links":{"self":[{"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/posts\/68732"}],"collection":[{"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=68732"}],"version-history":[{"count":4,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/posts\/68732\/revisions"}],"predecessor-version":[{"id":96067,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/posts\/68732\/revisions\/96067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/media\/75272"}],"wp:attachment":[{"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=68732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=68732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/tags?post=68732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}