{"id":68388,"date":"2021-04-20T04:07:00","date_gmt":"2021-04-20T02:07:00","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/how-to-promote-online-campaigns\/"},"modified":"2023-02-10T18:57:35","modified_gmt":"2023-02-10T17:57:35","slug":"how-to-promote-online-campaigns","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-promote-online-campaigns\/","title":{"rendered":"How to Promote Your Online Campaign to Achieve Your Marketing Goals"},"content":{"rendered":"\n

Congratulations! You\u2019ve taken the first step to boost your brand! Online contests, giveaways, games, and quizzes have the magic power to drive engagement, traffic, leads, and sales. But before they do that you need to make sure you know how to fascinate your audience with your interactive campaigns. You need to appeal to your audience, grab their attention and captivate them. It seems quite easy, doesn\u2019t it? And believe us when we say that it really is quite straightforward – as long as you follow the tips we\u2019re about to share!<\/p>\n\n\n\n

But let\u2019s start from the beginning. If you use one of the Easypromos applications<\/a> (apart from the social media sweepstakes) your promotion will be published on an independent microsite, with a unique and shareable link<\/strong>. <\/p>\n\n\n\n

Your main job will be to attract as many participants as possible. To accomplish this task you will need a consistent dissemination strategy that will focus on online and offline channels<\/strong> and publication timings. And before we take a look at how to disseminate your promotion once it\u2019s active, let us point out one particularly important aspect: your promotion strategy can start long before you activate your campaign<\/strong>. Build up the suspense by sharing attention-grabbing sneak peeks of your contest, slowly introducing participation rules, or showcasing prizes that will be up for grabs. The more excitement you generate the better for you, your contests, and your brand. <\/p>\n\n\n\n

Ready to promote your online campaign and attract more participants? Let\u2019s dig in:<\/p>\n\n\n\n

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Promote your contest, game, giveaway or quiz on your social media channels<\/h2>\n\n\n\n

Let\u2019s start with the most obvious and easiest way to promote your digital campaign. Sharing the news with your social media followers and encouraging them to enter your promotion or contest is the most widely used technique to drive traffic to promotional campaigns. This is why the very first step you want to take is inform your social media followers that the promotion has begun<\/strong>. Create a post on your Facebook page, share Instagram posts and Stories, and tweet about your promotion to reach as many potential entrants as possible. If you have a corporate YouTube channel you might also want to promote the campaign to your subscribers.<\/p>\n\n\n

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Encourage users to participate by explaining the participation requirements and highlighting the prizes<\/strong> involved in the promotion. Make sure you share a direct link to your campaign<\/strong>! The easier you make it for users to access your promotion the more participants you will get! <\/p>\n\n\n\n

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Learn how to get a direct link to share your Easypromos campaign<\/a>.<\/p>\n<\/blockquote>\n\n\n\n

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But let\u2019s remember that social media is not all about organic posts – especially now that organic posts don\u2019t reach nearly as many people as they used to. Run ads to reach more followers and impact a new audience – social media ads are more powerful than organic posts.<\/p>\n\n\n\n

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\"Facebook<\/a>
Screenshot of Facebook ads<\/figcaption><\/figure><\/div>\n\n\n

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Facebook Ads Manager allows you to promote the post you\u2019ve already published on your Facebook or Instagram page. Alternatively, you can create dark posts<\/a> \u2013 these ads don\u2019t appear on your main page, but they\u2019ll still be shown to targeted audiences.<\/p>\n\n\n\n

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Pin the post to the top of the page on Facebook and Twitter to promote your campaign<\/h2>\n\n\n\n

Pin the post to the top of your Page so that it stays visible while users can participate<\/strong>.<\/p>\n\n\n\n

As soon as you publish your post announcing the promotion, hover over it and click on the menu that appears in the top right-hand corner. Select the option \u2018Pin to top of page\u2019. It\u2019s a great tactic for anyone looking to target their Facebook community.<\/p>\n\n\n\n

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The same applies to those looking to target Twitter users. If you pin a tweet to the top of your page it will be visible to anyone visiting your Twitter account. Otherwise, the tweet with a link to your promotion will get lost between all the other messages you tweet in the meantime. <\/p>\n\n\n\n

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Promote your promotions with 24-hour Stories on Instagram, Facebook, Twitter, and Linkedin<\/h2>\n\n\n\n

Social media users loooove Stories! All of our favorite social media channels now have the option to share videos and photos that vanish after 24 hours. What was first a phenomenon on Instagram and then Facebook has now taken over Twitter and LinkedIn. <\/p>\n\n\n\n

Stories are a good way to attract new users to your page<\/strong> with valuable, follow-worthy content. And to promote your online campaign! <\/p>\n\n\n\n

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\"Example<\/a><\/figure><\/div>\n\n\n

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Did you know that you can create Story Ads? Learn how to promote your next promotion with Instagram Story Ads<\/a>!<\/p>\n\n\n\n

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Customize the background image on your FB and TW<\/h2>\n\n\n\n

Chances are that your Facebook fans and Twitter followers will visit your page or profile while looking for information about your products or opening hours. Make sure you catch their attention as soon as they lay eyes on your profile! Change the background or header image so that it exhibits the campaign you are promoting – keep it this way for as long as your contest is running. <\/p>\n\n\n\n

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\"lastminute<\/a><\/figure><\/div>\n\n\n

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The cover image is the first thing that users see when they reach your Page, so they\u2019ll be introduced to your promotions right away. Facebook now allows brands to use horizontal videos as the background – visual content attracts more user attention than static images!<\/p>\n\n\n\n

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Promote your online contest on key social media networks for your target audience, for example, Strava, TikTok or Twitch<\/h2>\n\n\n\n

We all know the most popular social media channels but let\u2019s not forget about other networks like Strava, TikTok or Twitch among others. These platforms gather a huge amount of users that are interested in specific or niche topics. Don\u2019t forget to promote your digital promotion to these social media users; it might be one of the not many chances to convert these individuals into qualified leads for your brand. <\/p>\n\n\n\n

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Donettes for instance effectively uses the Link in Bio feature on TikTok. A good step for you would be to record a new fun video and redirect your viewers to your Link in Bio so that they can head over to your active campaign. <\/p>\n\n\n\n

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This example from Red Bull UK is a great illustration of how brands can create online communities on secondary social media platforms. Apart from sharing regular posts, brands can also organize weekly or monthly challenges; once they\u2019re finalized they often send out discount vouchers and coupons for their online stores. But who said you couldn\u2019t send an email with a link to your online contest, game or quiz?<\/p>\n\n\n\n

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Turn your employees into brand ambassadors<\/h2>\n\n\n\n

Who\u2019s more to be trusted than your employees? If your own staff believes in your product, your company will close many more sales! Encourage your coworkers to be brand ambassadors. <\/p>\n\n\n\n

The easiest and most straightforward way is to ask your employees to share your campaign with their social media followers. If your employees have corporate Facebook and Twitter accounts you can also ask them to change their cover pictures to the image you used as your background picture on your company\u2019s social media channels. It\u2019s also a great idea to talk to your customer support team to ensure that they close all chats, tickets, and inquiries by inviting the customers to participate in your promotion. <\/p>\n\n\n\n

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